Search This Blog

Thursday 23 October 2014

EconPapers: Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Nader Ale Ebrahim,
Shamsuddin Ahmed and
Zahari Taha


Additional contact information



Post-Print from HAL


Abstract:
In today's dynamic marketplace, manufacturing companies are under strong
pressure to introduce new products for long-term survival with their
competitors. Nevertheless, every company cannot cope up progressively or
immediately with the market requirements due to knowledge dynamics
being experienced in the competitive milieu. Increased competition and
reduced product life cycles put force upon companies to develop new
products faster. In response to these pressing needs, there should be
some new approach compatible in flexible circumstances. This paper
presents a solution based on the popular Stage-Gate system, which is
closely linked with virtual team approach. Virtual teams can provide a
platform to advance the knowledge-base in a company and thus to reduce
time-to-market. This article introduces conceptual product development
architecture under a virtual team umbrella. The paper describes all the
major aspects of new product development (NPD), NPD process and its
relationship with virtual teams, Stage-Gate system finally presents a
modified Stage-Gate system to cope up with the changing needs. It also
provides the guidelines for the successful implementation of virtual
teams in new product development.


Keywords: Modified stage-gate system; virtual product development; conceptual model (search for similar items in EconPapers)

Date: 2009

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00593359/en/

References: View complete reference list from CitEc
Citations View citations in EconPapers (4) Track citations by RSS feed


Published, African Journal of Marketing Management, 2009, 1, 9, 211-219


Downloads: (external link)
http://hal.archives-ouvertes.fr/docs/00/59/33/59/P ... age-gate_in_AJMM.pdf (application/pdf)




Related works:
Working Paper: Modified stage-gate: A conceptual model of virtual product development process (2009) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.


Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text




Persistent link: http://EconPapers.repec.org/RePEc:hal:journl:hal-00593359



Access Statistics for this paper


More papers in Post-Print from HAL
Series data maintained by CCSD (hal@ccsd.cnrs.fr)


EconPapers: Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

No comments:

Post a Comment